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Induction Heating and Melting

Leaders of Ajax TOCCO Magnethermic wanted a reliable newsletter for many years but didn’t think they could afford the cost or time required for a good one. Then they met Pecchia Communications. We worked with Ajax, a global builder of induction-heating and melting equipment, to launch Ajax TOCCO World. We did it on a tight budget, without busting the schedules of the client’s small, globally mobile management team. Relying on our newsroom skills, we’ve turned moribund information about furnaces, power modules and metal products into compelling reads for customers and employees. We’ve done so not just by writing effectively, but by shining a white-hot spotlight on the end uses of the products treated in Ajax furnaces.

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