We Help a Podiatrist Group Tell
Heart-Warming Tales of Recovery
Case histories are always tricky – especially when they involve medical information. But when a physician practice generates dozens of favorable outcomes week after week, year after year, it’s well worth the effort to develop testimonials. We’ve worked with Ankle & Foot Care Centers, one of the nation’s largest groups of pediatric physicians and surgeons, to build a testimonial development process that leverages the marketing value of the excellent work they do. We’ve used patient-approved, physician-approved information about dramatically changed lives as a foundation for website testimonials, newsletter articles, ads, media coverage and other communications. That information powerfully demonstrates the group’s brand identity, embodied in its tagline, “Always a step ahead.”