The Aim NationaLease brochure is a pocket folder that cogently conveys Aim’s solutions for tough situations.

New brochures from Aim NationaLease and Aim Integrated Logistics point up the advantages they offer to companies that want to lose the headaches related to managing transportation activities “in house.”

Both brochures center on Aim’s new positioning as a technology-driven provider of customized transportation services.

“This was the first major investment in materials that carry our new branding,” said Jeff Manion, vice president of marketing at Aim NationaLease. “We want to show the marketplace how we’re well equipped to support customers in terms of technology and other aspects of the leasing and logistics businesses.”

Aim NationaLease leases and maintains trucks for customers nationwide, freeing them from the expense and liability of maintaining costly vehicles, properly equipped garages and well-trained staffs of automotive technicians.

The Aim Integrated Logistics brochure, with a pocket in the center and two flaps, required more detail.

Aim Integrated Logistics offers complete transportation services. Its customers rely on Aim for all aspects of their transportation systems, from drivers, dispatchers and technicians to maintenance centers and the growing suite of technology tools that make transportation safer and more efficient.

“Although there are many large and small companies in this space, none of them really emphasize their technology capabilities,” observed David Gurska, vice president of business development at Aim Integrated Logistics.

“More importantly, technology is an area where Aim excels. Even more importantly, technology is becoming very important to our customers and prospective customers. Many do not want to invest in technology that can sharply enhance their transportation performance but may not make sense for one organization to buy and maintain on its own.”

Aim has invested in new technology for years and has developed a highly advanced information technology staff. It can spread the cost of that investment over its entire base of customers nationwide, while also enjoying greater economies of scale in buying vehicles, oil, tires and the hundreds of other elements needed to keep a fleet of any size efficient and safe.

Both brochures prominently include the tagline that expresses Aim’s new positioning: “Precision solutions that keep you moving.”

Aim developed the branding strategy and brochures with Pecchia Communications, a Youngstown public relations and marketing firm that has supported Aim since 2006.