Jim Houck

It’s one thing to be familiar with Facebook and other social media platforms from a personal perspective, but how can businesses effectively use social media to market their products and services?

Jim Houck, senior consultant at Pecchia Communications, will present “Like It or Leave It: Using Social Media for Business” next week at the Salem Area Chamber of Commerce’s Business Connection luncheon, a new monthly event coordinated by the chamber.

The event will begin at 11:45 a.m. Wednesday, Feb. 8, at the Salem Community Center and be finished no later than 1:15 p.m. Admission is  priced at $20 for members and $25 for non-members. Contact the Chamber at 330.337.3473 for registration details.

Houck’s presentation will cover recent trends and best practices, integrating social media into a comprehensive marketing program, setting expectations, analyzing return on investment and measuring success.

Pecchia Communications is a Youngstown public relations and marketing firm that provides senior-level public relations, marketing and change management communications services for a range of clients, large and small.

Houck is a veteran marketing professional from Boardman with more than 15 years of experience in corporate communications and integrated marketing agency positions throughout Northeast Ohio.

###