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Archive for 2013

2013

Freebies, Creativity & Content: How Do You Land Business?

December 10, 2013 | Viewpoints

In the years ahead, organizations that do a good job with content marketing won’t need to rely so heavily on old-fashioned methods of acquiring and keeping customers.

Mini-Campaigns Support Tech Rollout at American Greetings

December 10, 2013 | Recent Work

American Greetings, a leading source of clever messages about holidays and birthdays, is also using quality messaging to guide its employees through a major enterprise project.

Effective Marketing Pros Can Turn Even ‘Garbage’ Ideas Into Winners

November 6, 2013 | Viewpoints

The best marketers listen carefully to ideas and help transform them, when needed, into workable solutions. It can be difficult, but rewarding.

Modern Content Strategy Boosts Deep-Rooted Regional Law Firm

November 6, 2013 | Recent Work

Harrington, Hoppe & Mitchell, established in 1834, uses blogs, an email newsletter, seminars and more to demonstrate expertise in oil & gas development.

Pecchia Comm Supports Community Events

November 4, 2013 | News

Pecchia Communications recently supported a muddy obstacle course and some other high-profile events for important local causes.

6 PR Skills That Can Be Honed Coaching T-Ball

July 3, 2013 | Viewpoints

Coach Jim observes some striking similarities between his skills as a PR pro and those required to manage a T-Ball team.

Youngstown PR Adviser Discusses LinkedIn

April 26, 2013 | News

Dan Pecchia talked about LinkedIn today at a social media seminar hosted by the Youngstown Warren Regional Chamber of Commerce.

Comics Help AkzoNobel Communicate Clearly Around U.S. Launch of SAP

February 8, 2013 | Recent Work

AkzoNobel, the world’s largest paint and coatings company, went so far as introducing a comic strip to support its recent roll-out of SAP.

Canfield Connector Embraces Video To Spotlight New Product’s Benefits

February 8, 2013 | Recent Work

Canfield Connector’s cost-effective video clip shows how a new product launch can be strengthened by contrasting a standard with an innovation.

Online Info Form is a Win-Win For Medical Practice, Patients

January 7, 2013 | Recent Work

Online forms have saved time for Youngstown Orthopaedic Associates and its patients. They’ve also enhanced accuracy and lifted patient satisfaction.

Rayen Stadium Donor Wall Honors Pecchia Comm Among Top Backers

January 4, 2013 | Recent Work

For its pro bono work with the Rayen Stadium renovation, Pecchia Communications is among the donors recognized on a memorial wall.

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