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Archive for 2015

2015

5 Questions to Ask About Your Website

December 3, 2015 | Viewpoints

Here’s Dan Pecchia’s take on five factors that determine whether a website needs an overhaul. High on the list: engaging content that conveys expertise.

PSAs Position Community Foundation as Philanthropy Advocate

December 3, 2015 | Recent Work

The foundation leveraged the draw of prominent philanthropists to strengthen its position as a leading advocate for giving.

Pecchia Comm Launches New Site, Tagline

December 1, 2015 | News

Pecchia Communications today launched a new website with a modern design to showcase its capabilities and the firm’s new tagline, “Affordable Expertise.”

Back to School: 4 Lessons for Pitching Media

September 28, 2015 | Viewpoints

Here are four golden guidelines we like to follow when pitching stories to news media professionals. They’re not easy, but they bear fruit.

Drone Helps Tod Cemetery Showcase New Garden

September 26, 2015 | Recent Work

A 107-year-old cemetery operated by descendants of its founder uses modern military-inspired technology to showcase a new look.

Vindy Veteran Goes Deep with Park Water Story

July 28, 2015 | Media Glimpses

Pete Milliken’s coverage of the Mill Creek MetroParks water issue has reached depths rarely seen in today’s hurry-up-and-get-it-out journalism.

4 Considerations for Starting a Blog

July 28, 2015 | Viewpoints

One way to convey your expertise to those checking you out online is to have an effective, reliable blog. Here are four suggestions for getting a blog in place.

6 Communication Fails That Can Ruin a Project

April 16, 2015 | Viewpoints

These six communications mistakes can threaten even the most promising major business reorganizations. Top of the list: hiding or sugar-coating the truth.

Follow AP Style to Connect Well with Media

April 16, 2015 | Viewpoints

A commitment to AP style is essential for those who want to build and sustain relationships with news media professionals.

Play Ball: Reaching the Majors on LinkedIn

April 16, 2015 | Viewpoints

Don’t wallow in the minor leagues on America’s beloved professional networking pastime. Here’s how to inspire a call-up to the majors.

3 Heavyweight Myths of Media Relations

March 3, 2015 | Viewpoints

Absent genuine news value, these supposedly productive media relations strategies are worthless, Dan Pecchia writes in the Nimble Communicator.

New PR Column Set in 3 Legal News Dailies

March 3, 2015 | News

Dan Pecchia’s new monthly column about public relations starts this week in the daily legal newspapers in Youngstown, Akron and Ravenna.

Podiatrists Step Smart in Publicity Effort

March 3, 2015 | Recent Work

A publicity effort by Ankle & Foot Care Centers focused on the impact the doctors generate with their annual holiday shoe drive.

Experienced Change Management Consultant

March 1, 2015 | Uncategorized

Since 2006, Dan Pecchia has served in change management communications leadership roles in support of major IT-enabled projects for these clients: Tate & Lyle American Greetings PPG Glidden Paints Whirlpool Timken Your Project If you have questions about a change […]

Pecchia to Speak to Leadership Academy

February 27, 2015 | News

Dan Pecchia will speak on media relations Tuesday as part of the Local Government Leadership Academy, a course for officeholders and those interested in government.

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