A new website represents a big step forward in the Mahoning County Soil & Water Conservation District’s effort to educate its constituents about conserving resources.
The easy-to-use, mobile-friendly site spotlights resources and descriptions of the many programs the district offers for farmers, landowners, contractors, engineers and others. It also features news and upcoming events, including workshops, youth programs and other conservation-related activities.
“This website launch is part of a larger initiative to increase our online presence so our various audiences can better understand all that we do and everything we have to offer,” said Kathleen Vrable-Bryan, Soil and Water district administrator.
“Our staff is in the field regularly assisting with stormwater management, erosion control, soil testing, land management and watershed plans, but many are unaware that we offer these services. We’re capitalizing on a great opportunity to inform the general public and support our mission to advance best practices for conserving land and water resources.”
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Built with Pecchia Communications, the website clearly outlines the office’s financial and technical resources, with easy access to agricultural- and stormwater-related forms, rules, regulations and guidelines for various permits, programs and more.
Its user-friendly administration panel makes it easy to add news, blog posts and other items to the website as needed.
The website also supports the district’s new quarterly email blast, “Conservation Conversation,” which sends news, events, articles, tips and other resources to a list of partners, landowners, government representatives, media and other Mahoning County residents. The Conservation Conversation archives reside on the website.
“When a website is new, it’s important to identify ways to drive traffic to it,” said Kelli Hulea, project manager at Pecchia Communications. “Soil & Water understands this and decided to maximize the benefits of its new online presence by putting content in front of more people through email blasts and social media, with links that guide readers back to the website.”
User-friendly websites are likely to draw more traffic, she added. Email blasts and other digital channels help brands to stay connected and maintain ongoing relationships with that traffic.
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