Communicating With Customers in a World Rattled by COVID-19
March 20, 2020 | ViewpointsTrade shows and power lunches are out for now. Here are some recommendations for staying in touch with customers.
The Nimble Communicator
Timely words on public relations, content marketing, change management and other fine arts
We’re Fully Equipped to Serve Clients Virtually
March 16, 2020 | ViewpointsSince we opened in 2005, we’ve relied on fast, reliable online collaboration in place of a traditional “office.” So we’re ready to roll.
Youngstown Food Inspections Hubbub Shows Why Brands Need to Be Their Own Publishers
October 14, 2019 | ViewpointsResponse to a news story about food inspections points up the power brands can wield with their own communications.
4 Takeaways as News Business Shifts in Youngstown
October 8, 2019 | Media GlimpsesA month after The Vindicator closed, big moves by other news providers have altered the Youngstown news landscape.
Even in Small-Scale Transitions, Value of OCM Towers High
July 30, 2019 | ViewpointsThese five elements of OCM bring tremendous value, even in minor transitions.
Rail Supplier Powers Up Mini-Magazine to Boost Internal Communication
July 29, 2019 | Recent WorkInternal publications can be effective in engaging employees. In many situations, the content can be re-merchandised for other audiences.
8 Motivators Influence Our Attachment, Connection with People
July 26, 2019 | ViewpointsHere are the eight motivators that make us feel connected to athletes, celebrities and other highly-visible people.
5 Key SEO Tactics, Best Strategies to Get Started
July 25, 2019 | ViewpointsRanking high in search results doesn’t happen overnight, but staying sharp in these five key areas will keep your sight visible.
3 Digital Communication Tools That Can Work Like Magnets
July 22, 2019 | ViewpointsWhen used properly, email, social media and SEO can attract website traffic, engagement and business.
3 Advantages of Relying on Professionals Who Work Remotely
November 20, 2018 | ViewpointsRemote professionals are set up to deliver more value than their office-bound counterparts.
4 Components of an Effective Social Media Strategy
November 20, 2018 | ViewpointsMake sure these building blocks are in place before you start tweeting or posting.
New Email Blast Helps Land Bank Showcase Success, Stay Connected
November 20, 2018 | Recent Work‘The Dirt’ helps the agency sustain support and engagement among key advocates.
Former Vindy Writer’s Book Shakes Up Old Cincinnati Murder Case
November 20, 2018 | Media GlimpsesJanice Hisle chronicles the case of a convicted young husband who insists he did not kill his wife.
Social Media Initiative Shines Spotlight on Good Deeds
March 14, 2018 | Recent WorkAn Ohio law firm’s social strategy supports a long tradition of community involvement.
3 Unsung Benefits of Communication in Change Management Situations
March 14, 2018 | ViewpointsOCM consultant Dan Pecchia hails some unheralded advantages of good communication.
Pecchia Comm Completes 8th Change Management Engagement
March 14, 2018 | Recent WorkThe OCM and communications work spanned nearly two years at American Electric Power.
3 Valuable Advantages to a ‘Nimble’ Video Production
November 20, 2017 | ViewpointsEmerging technology drives videos that offer lower cost, faster turnaround and a more authentic feel.
Airport, Hospital Land National Coverage for Cleanliness Effort
November 20, 2017 | Recent WorkHigh news value and AP pickup helped the story take off.
Avoid 2 Common Website Development Pitfalls with 2 Common-Sense Strategies
November 20, 2017 | ViewpointsKelli Johnston explores two troubling issues and some common-sense solutions for success.
Dental Practice’s New Site Spotlights Premium Services
November 20, 2017 | Recent WorkDr. John’s Family Dentistry added better visuals and more emphasis on premium services.
