Pro Bono PR Efforts Lift Robinson-Shuba Statue Campaign
October 26, 2021 | Recent WorkPecchia Communications’ PR support helped ignite momentum for the statue in downtown Youngstown.
The Nimble Communicator
Timely words on public relations, content marketing, change management and other fine arts
Voiceovers Can Add Meaningful Advantages to Video
October 15, 2021 | ViewpointsA voiceover helps connect the story elements together, Brittany Bissell writes.
4 Communications Strategies for a Post-Pandemic Marketplace
June 17, 2021 | ViewpointsCapitalizing on changes with competitors leads this list.
Get to Know These 3 Hallmarks of Good Content
June 9, 2021 | ViewpointsOngoing sharing of content that reflects genuine expertise grows business, Dan Pecchia writes.
Law Firm Blog Ramp-Up Addresses Real-Time COVID-19 Concerns
July 15, 2020 | Recent WorkBlogs by Harrington, Hoppe & Mitchell lawyers aim to help clients work through the effects of the coronavirus.
When Pursuing Media Coverage, Don’t Count on Quantity
July 15, 2020 | ViewpointsSuccess in pitching stories to the news media has nothing to do with frequency and everything to do with news value.
4 Reasons to Outsource PR & Marketing as Pandemic Lingers
July 8, 2020 | ViewpointsThe advantages of outsourcing PR and marketing activities are many, especially during uncertainty brought about by a pandemic.
Soil & Water District Steps Up Educational Outreach with New Website
April 9, 2020 | Recent WorkThe easy-to-use, mobile-friendly site spotlights resources and descriptions of the many programs the district offers.
Healthy Answers to 3 Common Marketing Questions from Medical Practices
April 9, 2020 | ViewpointsMedical marketing should be executed by face-to-face, word-of-mouth and digital platforms.
Mini-Magazine-Style Report Helps Land Bank Convey Impact of Campbell Efforts
April 9, 2020 | Recent WorkThe 4-page report chronicles the extensive demolition, greening and revitalization efforts it managed in a concentrated area.
4 Google Suite Features That Make Remote Work More Efficient
March 31, 2020 | ViewpointsGoogle Suite offers tools that help with organization, time-management and virtual collaboration for remote work.
Communicating With Customers in a World Rattled by COVID-19
March 20, 2020 | ViewpointsTrade shows and power lunches are out for now. Here are some recommendations for staying in touch with customers.
We’re Fully Equipped to Serve Clients Virtually
March 16, 2020 | ViewpointsSince we opened in 2005, we’ve relied on fast, reliable online collaboration in place of a traditional “office.” So we’re ready to roll.
Youngstown Food Inspections Hubbub Shows Why Brands Need to Be Their Own Publishers
October 14, 2019 | ViewpointsResponse to a news story about food inspections points up the power brands can wield with their own communications.
4 Takeaways as News Business Shifts in Youngstown
October 8, 2019 | Media GlimpsesA month after The Vindicator closed, big moves by other news providers have altered the Youngstown news landscape.
Even in Small-Scale Transitions, Value of OCM Towers High
July 30, 2019 | ViewpointsThese five elements of OCM bring tremendous value, even in minor transitions.
Rail Supplier Powers Up Mini-Magazine to Boost Internal Communication
July 29, 2019 | Recent WorkInternal publications can be effective in engaging employees. In many situations, the content can be re-merchandised for other audiences.
8 Motivators Influence Our Attachment, Connection with People
July 26, 2019 | ViewpointsHere are the eight motivators that make us feel connected to athletes, celebrities and other highly-visible people.
5 Key SEO Tactics, Best Strategies to Get Started
July 25, 2019 | ViewpointsRanking high in search results doesn’t happen overnight, but staying sharp in these five key areas will keep your sight visible.
3 Digital Communication Tools That Can Work Like Magnets
July 22, 2019 | ViewpointsWhen used properly, email, social media and SEO can attract website traffic, engagement and business.
