Farmers Market Network Enjoys Higher Sales After TV Ad Campaign
December 3, 2021 | Recent WorkThe Mahoning Valley Farmers Market Network worked with Pecchia Comm to develop a series of commercials.
The Nimble Communicator
Timely words on public relations, content marketing, change management and other fine arts
New Manuals Help Equipment Supplier Standardize Processes
November 12, 2021 | Recent WorkSunbelt Solomon’s new manuals support standardized, repeatable processes for rentals across the company’s seven locations.
Pro Bono PR Efforts Lift Robinson-Shuba Statue Campaign
October 26, 2021 | Recent WorkPecchia Communications’ PR support helped ignite momentum for the statue in downtown Youngstown.
Voiceovers Can Add Meaningful Advantages to Video
October 15, 2021 | ViewpointsA voiceover helps connect the story elements together, Brittany Bissell writes.
4 Communications Strategies for a Post-Pandemic Marketplace
June 17, 2021 | ViewpointsCapitalizing on changes with competitors leads this list.
Get to Know These 3 Hallmarks of Good Content
June 9, 2021 | ViewpointsOngoing sharing of content that reflects genuine expertise grows business, Dan Pecchia writes.
Law Firm Blog Ramp-Up Addresses Real-Time COVID-19 Concerns
July 15, 2020 | Recent WorkBlogs by Harrington, Hoppe & Mitchell lawyers aim to help clients work through the effects of the coronavirus.
When Pursuing Media Coverage, Don’t Count on Quantity
July 15, 2020 | ViewpointsSuccess in pitching stories to the news media has nothing to do with frequency and everything to do with news value.
4 Reasons to Outsource PR & Marketing as Pandemic Lingers
July 8, 2020 | ViewpointsThe advantages of outsourcing PR and marketing activities are many, especially during uncertainty brought about by a pandemic.
Soil & Water District Steps Up Educational Outreach with New Website
April 9, 2020 | Recent WorkThe easy-to-use, mobile-friendly site spotlights resources and descriptions of the many programs the district offers.
Healthy Answers to 3 Common Marketing Questions from Medical Practices
April 9, 2020 | ViewpointsMedical marketing should be executed by face-to-face, word-of-mouth and digital platforms.
Mini-Magazine-Style Report Helps Land Bank Convey Impact of Campbell Efforts
April 9, 2020 | Recent WorkThe 4-page report chronicles the extensive demolition, greening and revitalization efforts it managed in a concentrated area.
4 Google Suite Features That Make Remote Work More Efficient
March 31, 2020 | ViewpointsGoogle Suite offers tools that help with organization, time-management and virtual collaboration for remote work.
Communicating With Customers in a World Rattled by COVID-19
March 20, 2020 | ViewpointsTrade shows and power lunches are out for now. Here are some recommendations for staying in touch with customers.
We’re Fully Equipped to Serve Clients Virtually
March 16, 2020 | ViewpointsSince we opened in 2005, we’ve relied on fast, reliable online collaboration in place of a traditional “office.” So we’re ready to roll.
Youngstown Food Inspections Hubbub Shows Why Brands Need to Be Their Own Publishers
October 14, 2019 | ViewpointsResponse to a news story about food inspections points up the power brands can wield with their own communications.
4 Takeaways as News Business Shifts in Youngstown
October 8, 2019 | Media GlimpsesA month after The Vindicator closed, big moves by other news providers have altered the Youngstown news landscape.
Even in Small-Scale Transitions, Value of OCM Towers High
July 30, 2019 | ViewpointsThese five elements of OCM bring tremendous value, even in minor transitions.
Rail Supplier Powers Up Mini-Magazine to Boost Internal Communication
July 29, 2019 | Recent WorkInternal publications can be effective in engaging employees. In many situations, the content can be re-merchandised for other audiences.
8 Motivators Influence Our Attachment, Connection with People
July 26, 2019 | ViewpointsHere are the eight motivators that make us feel connected to athletes, celebrities and other highly-visible people.
