Social Media Initiative Shines Spotlight on Good Deeds
March 14, 2018 | Recent WorkAn Ohio law firm’s social strategy supports a long tradition of community involvement.
The Nimble Communicator
Timely words on public relations, content marketing, change management and other fine arts
3 Unsung Benefits of Communication in Change Management Situations
March 14, 2018 | ViewpointsOCM consultant Dan Pecchia hails some unheralded advantages of good communication.
Pecchia Comm Completes 8th Change Management Engagement
March 14, 2018 | Recent WorkThe OCM and communications work spanned nearly two years at American Electric Power.
3 Valuable Advantages to a ‘Nimble’ Video Production
November 20, 2017 | ViewpointsEmerging technology drives videos that offer lower cost, faster turnaround and a more authentic feel.
Airport, Hospital Land National Coverage for Cleanliness Effort
November 20, 2017 | Recent WorkHigh news value and AP pickup helped the story take off.
Avoid 2 Common Website Development Pitfalls with 2 Common-Sense Strategies
November 20, 2017 | ViewpointsKelli Johnston explores two troubling issues and some common-sense solutions for success.
Dental Practice’s New Site Spotlights Premium Services
November 20, 2017 | Recent WorkDr. John’s Family Dentistry added better visuals and more emphasis on premium services.
How Effective Q&As Bolster Rollouts of Major Changes
February 27, 2017 | ViewpointsA Q&A, often called an FAQ, provides effective support for a major or controversial change.
4 Keys to a Successful Case Study Program
August 23, 2016 | ViewpointsDan Pecchia offers these recommendations to launch a sustainable, efficient case study program and keep it on course.
Case Studies Help Turning Technologies Display User Success
August 17, 2016 | Recent WorkTurning Technologies relies on case studies that convey customer success and boost understanding of its technology.
5 Questions to Ask About Your Website
December 3, 2015 | ViewpointsHere’s Dan Pecchia’s take on five factors that determine whether a website needs an overhaul. High on the list: engaging content that conveys expertise.
PSAs Position Community Foundation as Philanthropy Advocate
December 3, 2015 | Recent WorkThe foundation leveraged the draw of prominent philanthropists to strengthen its position as a leading advocate for giving.
Back to School: 4 Lessons for Pitching Media
September 28, 2015 | ViewpointsHere are four golden guidelines we like to follow when pitching stories to news media professionals. They’re not easy, but they bear fruit.
Drone Helps Tod Cemetery Showcase New Garden
September 26, 2015 | Recent WorkA 107-year-old cemetery operated by descendants of its founder uses modern military-inspired technology to showcase a new look.
Vindy Veteran Goes Deep with Park Water Story
July 28, 2015 | Media GlimpsesPete Milliken’s coverage of the Mill Creek MetroParks water issue has reached depths rarely seen in today’s hurry-up-and-get-it-out journalism.
4 Considerations for Starting a Blog
July 28, 2015 | ViewpointsOne way to convey your expertise to those checking you out online is to have an effective, reliable blog. Here are four suggestions for getting a blog in place.
6 Communication Fails That Can Ruin a Project
April 16, 2015 | ViewpointsThese six communications mistakes can threaten even the most promising major business reorganizations. Top of the list: hiding or sugar-coating the truth.
Follow AP Style to Connect Well with Media
April 16, 2015 | ViewpointsA commitment to AP style is essential for those who want to build and sustain relationships with news media professionals.
Play Ball: Reaching the Majors on LinkedIn
April 16, 2015 | ViewpointsDon’t wallow in the minor leagues on America’s beloved professional networking pastime. Here’s how to inspire a call-up to the majors.
3 Heavyweight Myths of Media Relations
March 3, 2015 | ViewpointsAbsent genuine news value, these supposedly productive media relations strategies are worthless, Dan Pecchia writes in the Nimble Communicator.
