How Effective Q&As Bolster Rollouts of Major Changes
February 27, 2017 | ViewpointsA Q&A, often called an FAQ, provides effective support for a major or controversial change.
The Nimble Communicator
Timely words on public relations, content marketing, change management and other fine arts
4 Keys to a Successful Case Study Program
August 23, 2016 | ViewpointsDan Pecchia offers these recommendations to launch a sustainable, efficient case study program and keep it on course.
Case Studies Help Turning Technologies Display User Success
August 17, 2016 | Recent WorkTurning Technologies relies on case studies that convey customer success and boost understanding of its technology.
5 Questions to Ask About Your Website
December 3, 2015 | ViewpointsHere’s Dan Pecchia’s take on five factors that determine whether a website needs an overhaul. High on the list: engaging content that conveys expertise.
PSAs Position Community Foundation as Philanthropy Advocate
December 3, 2015 | Recent WorkThe foundation leveraged the draw of prominent philanthropists to strengthen its position as a leading advocate for giving.
Back to School: 4 Lessons for Pitching Media
September 28, 2015 | ViewpointsHere are four golden guidelines we like to follow when pitching stories to news media professionals. They’re not easy, but they bear fruit.
Drone Helps Tod Cemetery Showcase New Garden
September 26, 2015 | Recent WorkA 107-year-old cemetery operated by descendants of its founder uses modern military-inspired technology to showcase a new look.
Vindy Veteran Goes Deep with Park Water Story
July 28, 2015 | Media GlimpsesPete Milliken’s coverage of the Mill Creek MetroParks water issue has reached depths rarely seen in today’s hurry-up-and-get-it-out journalism.
4 Considerations for Starting a Blog
July 28, 2015 | ViewpointsOne way to convey your expertise to those checking you out online is to have an effective, reliable blog. Here are four suggestions for getting a blog in place.
6 Communication Fails That Can Ruin a Project
April 16, 2015 | ViewpointsThese six communications mistakes can threaten even the most promising major business reorganizations. Top of the list: hiding or sugar-coating the truth.
Follow AP Style to Connect Well with Media
April 16, 2015 | ViewpointsA commitment to AP style is essential for those who want to build and sustain relationships with news media professionals.
Play Ball: Reaching the Majors on LinkedIn
April 16, 2015 | ViewpointsDon’t wallow in the minor leagues on America’s beloved professional networking pastime. Here’s how to inspire a call-up to the majors.
3 Heavyweight Myths of Media Relations
March 3, 2015 | ViewpointsAbsent genuine news value, these supposedly productive media relations strategies are worthless, Dan Pecchia writes in the Nimble Communicator.
Podiatrists Step Smart in Publicity Effort
March 3, 2015 | Recent WorkA publicity effort by Ankle & Foot Care Centers focused on the impact the doctors generate with their annual holiday shoe drive.
3 ‘C-Words’ for Marketers Planning for 2015
December 17, 2014 | ViewpointsIf you’re involved in marketing and public relations, these words ought to loom large in your plans for 2015: content, collaboration and cost.
Sweet Success: Rotary Mixes Work of Volunteers, Pros for Chocolate Festival
December 11, 2014 | Recent WorkThe Warren Rotary mixed its volunteer resources with the involvement of a PR firm to stage the best-attended chocolate festival in its 10-year history.
7 Reasons You Should Be a Publisher
September 17, 2014 | ViewpointsA good blog, magazine, newsletter or video series can be executed today at a fraction of yesterday’s cost. Here are seven reasons you should publish content.
Ohio Bank Launches Mini-Magazine
September 17, 2014 | Recent WorkFirst National Bank, based in Orrville, Ohio, recently began publishing a mini-magazine to sharpen communication to customers and shareholders.
Template with Tweaks: Non-Profit’s New Website Reflects Economy, Flare
August 14, 2014 | Recent WorkThe new Neighborhood Ministries website shows how a development team can deliver both the economy of a template and the flare of customization.
Ignore the Naysayers: Tressel is a Championship Pick for YSU
June 19, 2014 | ViewpointsWe believe Jim Tressel’s proven ability to unite, lead and inspire people will restore a winning attitude to YSU and vault the university to new levels of success.
