Pecchia Comm Wraps Up 6th Change Management Project
June 19, 2014 | Recent WorkPecchia Comm recently completed its sixth change management communications engagement, supporting an SAP rollout at food processor Tate & Lyle.
The Nimble Communicator
Timely words on public relations, content marketing, change management and other fine arts
Successful Online Marketing Starts with Good Content
April 17, 2014 | ViewpointsIn any form of online marketing, quality content should be top priority. Thus spake Eric Hamilton at the Salem Area Chamber of Commerce recently.
Association’s Bright Idea Puts Members in Spotlight
February 28, 2014 | Recent WorkNECA-IBEW Electricians has followed a marketing strategy that promotes the industry as a whole and its individual members.
Freebies, Creativity & Content: How Do You Land Business?
December 10, 2013 | ViewpointsIn the years ahead, organizations that do a good job with content marketing won’t need to rely so heavily on old-fashioned methods of acquiring and keeping customers.
Mini-Campaigns Support Tech Rollout at American Greetings
December 10, 2013 | Recent WorkAmerican Greetings, a leading source of clever messages about holidays and birthdays, is also using quality messaging to guide its employees through a major enterprise project.
Effective Marketing Pros Can Turn Even ‘Garbage’ Ideas Into Winners
November 6, 2013 | ViewpointsThe best marketers listen carefully to ideas and help transform them, when needed, into workable solutions. It can be difficult, but rewarding.
Modern Content Strategy Boosts Deep-Rooted Regional Law Firm
November 6, 2013 | Recent WorkHarrington, Hoppe & Mitchell, established in 1834, uses blogs, an email newsletter, seminars and more to demonstrate expertise in oil & gas development.
6 PR Skills That Can Be Honed Coaching T-Ball
July 3, 2013 | ViewpointsCoach Jim observes some striking similarities between his skills as a PR pro and those required to manage a T-Ball team.
Comics Help AkzoNobel Communicate Clearly Around U.S. Launch of SAP
February 8, 2013 | Recent WorkAkzoNobel, the world’s largest paint and coatings company, went so far as introducing a comic strip to support its recent roll-out of SAP.
Canfield Connector Embraces Video To Spotlight New Product’s Benefits
February 8, 2013 | Recent WorkCanfield Connector’s cost-effective video clip shows how a new product launch can be strengthened by contrasting a standard with an innovation.
Online Info Form is a Win-Win For Medical Practice, Patients
January 7, 2013 | Recent WorkOnline forms have saved time for Youngstown Orthopaedic Associates and its patients. They’ve also enhanced accuracy and lifted patient satisfaction.
Rayen Stadium Donor Wall Honors Pecchia Comm Among Top Backers
January 4, 2013 | Recent WorkFor its pro bono work with the Rayen Stadium renovation, Pecchia Communications is among the donors recognized on a memorial wall.
Resolve Now to Improve Your Marketing & PR Efforts in 2013
December 27, 2012 | ViewpointsIf you influence the marketing and public relations efforts in your organization, take some time to consider these resolutions for the year ahead.
Lipstick on a Pig: How Some Gussy Up Content Mill Slop as Genuine Advice
December 27, 2012 | ViewpointsDo you receive impressive emails with links to articles by local professionals? Would you be as impressed if you knew the articles were bought from a content mill?
New Approach Puts Meat on the Bones at BP
December 4, 2012 | Recent WorkBP America adds a different and productive dimension to the old stand-by of buying an animal at a county fair 4-H auction.
Social Media’s Impact Reaches Beyond Connecting with Old Buddies Online
July 10, 2012 |The Mahoning Valley’s victory in the recent Walmart Fighting Hunger Together Challenge demonstrated the power of social media to get things done.
Non-Profit Soccer League Scores With New, Easy-to-Manage Website
July 10, 2012 | Recent WorkA new website helps the Youngstown Area Youth Soccer League communicate more effectively with players, coaches and parents – at substantially lower cost.
With White Lab Coats, Trumbull Doctors Address Impact of Excessive Lawsuits
June 12, 2012 | Recent WorkTrumbull County doctors recently packaged a news conference with carefully timed additional tactics to convey the ill effects of malpractice lawsuits.
Good Deeds News Coverage Can Still Reinforce a Brand
February 28, 2012 | Recent WorkGood deeds aren’t necessariliy newsworthy on their own. But with the right treatment, they can draw significant media interest — and reinforce a brand.
There’s Only One Home, and I’m Glad to Work Here
January 3, 2012 | ViewpointsJim Houck is glad to be back home in the Youngstown area, he says in his first blog post since joining Pecchia Communications.
