6 Communication Fails That Can Ruin a Project
April 16, 2015 | ViewpointsThese six communications mistakes can threaten even the most promising major business reorganizations. Top of the list: hiding or sugar-coating the truth.
The Nimble Communicator
Timely words on public relations, content marketing, change management and other fine arts
Follow AP Style to Connect Well with Media
April 16, 2015 | ViewpointsA commitment to AP style is essential for those who want to build and sustain relationships with news media professionals.
Play Ball: Reaching the Majors on LinkedIn
April 16, 2015 | ViewpointsDon’t wallow in the minor leagues on America’s beloved professional networking pastime. Here’s how to inspire a call-up to the majors.
3 Heavyweight Myths of Media Relations
March 3, 2015 | ViewpointsAbsent genuine news value, these supposedly productive media relations strategies are worthless, Dan Pecchia writes in the Nimble Communicator.
Podiatrists Step Smart in Publicity Effort
March 3, 2015 | Recent WorkA publicity effort by Ankle & Foot Care Centers focused on the impact the doctors generate with their annual holiday shoe drive.
3 ‘C-Words’ for Marketers Planning for 2015
December 17, 2014 | ViewpointsIf you’re involved in marketing and public relations, these words ought to loom large in your plans for 2015: content, collaboration and cost.
Sweet Success: Rotary Mixes Work of Volunteers, Pros for Chocolate Festival
December 11, 2014 | Recent WorkThe Warren Rotary mixed its volunteer resources with the involvement of a PR firm to stage the best-attended chocolate festival in its 10-year history.
7 Reasons You Should Be a Publisher
September 17, 2014 | ViewpointsA good blog, magazine, newsletter or video series can be executed today at a fraction of yesterday’s cost. Here are seven reasons you should publish content.
Ohio Bank Launches Mini-Magazine
September 17, 2014 | Recent WorkFirst National Bank, based in Orrville, Ohio, recently began publishing a mini-magazine to sharpen communication to customers and shareholders.
Template with Tweaks: Non-Profit’s New Website Reflects Economy, Flare
August 14, 2014 | Recent WorkThe new Neighborhood Ministries website shows how a development team can deliver both the economy of a template and the flare of customization.
Ignore the Naysayers: Tressel is a Championship Pick for YSU
June 19, 2014 | ViewpointsWe believe Jim Tressel’s proven ability to unite, lead and inspire people will restore a winning attitude to YSU and vault the university to new levels of success.
Pecchia Comm Wraps Up 6th Change Management Project
June 19, 2014 | Recent WorkPecchia Comm recently completed its sixth change management communications engagement, supporting an SAP rollout at food processor Tate & Lyle.
Successful Online Marketing Starts with Good Content
April 17, 2014 | ViewpointsIn any form of online marketing, quality content should be top priority. Thus spake Eric Hamilton at the Salem Area Chamber of Commerce recently.
Association’s Bright Idea Puts Members in Spotlight
February 28, 2014 | Recent WorkNECA-IBEW Electricians has followed a marketing strategy that promotes the industry as a whole and its individual members.
Freebies, Creativity & Content: How Do You Land Business?
December 10, 2013 | ViewpointsIn the years ahead, organizations that do a good job with content marketing won’t need to rely so heavily on old-fashioned methods of acquiring and keeping customers.
Mini-Campaigns Support Tech Rollout at American Greetings
December 10, 2013 | Recent WorkAmerican Greetings, a leading source of clever messages about holidays and birthdays, is also using quality messaging to guide its employees through a major enterprise project.
Effective Marketing Pros Can Turn Even ‘Garbage’ Ideas Into Winners
November 6, 2013 | ViewpointsThe best marketers listen carefully to ideas and help transform them, when needed, into workable solutions. It can be difficult, but rewarding.
Modern Content Strategy Boosts Deep-Rooted Regional Law Firm
November 6, 2013 | Recent WorkHarrington, Hoppe & Mitchell, established in 1834, uses blogs, an email newsletter, seminars and more to demonstrate expertise in oil & gas development.
6 PR Skills That Can Be Honed Coaching T-Ball
July 3, 2013 | ViewpointsCoach Jim observes some striking similarities between his skills as a PR pro and those required to manage a T-Ball team.
Comics Help AkzoNobel Communicate Clearly Around U.S. Launch of SAP
February 8, 2013 | Recent WorkAkzoNobel, the world’s largest paint and coatings company, went so far as introducing a comic strip to support its recent roll-out of SAP.
