Resolve Now to Improve Your Marketing & PR Efforts in 2013
December 27, 2012 | ViewpointsIf you influence the marketing and public relations efforts in your organization, take some time to consider these resolutions for the year ahead.
The Nimble Communicator
Timely words on public relations, content marketing, change management and other fine arts
Lipstick on a Pig: How Some Gussy Up Content Mill Slop as Genuine Advice
December 27, 2012 | ViewpointsDo you receive impressive emails with links to articles by local professionals? Would you be as impressed if you knew the articles were bought from a content mill?
New Approach Puts Meat on the Bones at BP
December 4, 2012 | Recent WorkBP America adds a different and productive dimension to the old stand-by of buying an animal at a county fair 4-H auction.
Social Media’s Impact Reaches Beyond Connecting with Old Buddies Online
July 10, 2012 |The Mahoning Valley’s victory in the recent Walmart Fighting Hunger Together Challenge demonstrated the power of social media to get things done.
Non-Profit Soccer League Scores With New, Easy-to-Manage Website
July 10, 2012 | Recent WorkA new website helps the Youngstown Area Youth Soccer League communicate more effectively with players, coaches and parents – at substantially lower cost.
With White Lab Coats, Trumbull Doctors Address Impact of Excessive Lawsuits
June 12, 2012 | Recent WorkTrumbull County doctors recently packaged a news conference with carefully timed additional tactics to convey the ill effects of malpractice lawsuits.
Good Deeds News Coverage Can Still Reinforce a Brand
February 28, 2012 | Recent WorkGood deeds aren’t necessariliy newsworthy on their own. But with the right treatment, they can draw significant media interest — and reinforce a brand.
There’s Only One Home, and I’m Glad to Work Here
January 3, 2012 | ViewpointsJim Houck is glad to be back home in the Youngstown area, he says in his first blog post since joining Pecchia Communications.
Slider Helps YOA Website Pack it In
July 18, 2011 | Recent WorkHow do you structure a website if your organization offers far too much in terms of primary services to fit neatly on a home page?
Change Management Communications: 6 Imperatives for Success
March 15, 2011 | ViewpointsThese six guidelines will make it easier to maximize support for even the most dramatic changes.
Brochures Haul New Branding for Aim Companies
March 15, 2011 | Recent WorkNew brochures from the Aim companies point up the advantages they offer to transportation departments.
Communication Opportunities Emerge With Specifics on Healthcare Reform
June 30, 2010 | ViewpointsWhile this is a period of frustrating uncertainty for anyone involved with communicating about healthcare reform, it’s also a time of opportunity.
Promoters Cloak Bike Race in Green,Seek More Volunteers for July Event
June 28, 2010 |Promoters of the Tour of the Valley are unabashedly leveraging messages about cleaner air and a greener planet as they seek participants and volunteers.
News Value Blessed Men’s Rally PR
May 17, 2010 | Recent WorkOrganizers of the recent Men’s Rally in the Valley in downtown Youngstown used strategies and content that scored with the secular media.
Memo Banning ‘Newsspeak’ Signals Better Direction for Traditional Media
March 22, 2010 |A controversial memo reflects the scramble now under way in the traditional media world as bloggers and socia media gain popularity.
Disdain for Plain English Can Doom Promising Change Management Plans
March 14, 2010 | ViewpointsPoor communication at the outset of a challenging organizational change can ruin its chances for success.
With New Press, Vindy Looks Great; Now It’s Time to Lose the Scowl
March 8, 2010 | Media GlimpsesHopefully, in addition to the work required for its new press, the Vindicator will work hard to retool its public image. That can use some investment.
Ex-TV Reporter Clarifies Facts As Cafaro Company Spokesman
March 2, 2010 | Media GlimpsesWhen he joined Cafaro Company as director of corporate communications in early 2008, Joe Bell could not have imagined a week like the last one.
Is Forbes Becoming a Town Crier?
February 25, 2010 | Media GlimpsesOnce known solely for excellent financial writing, Forbes appears to be heading the way of the Town Crier.
Café Capitalizes on Interest Sparked by Attack on Senator
February 16, 2010 | ViewpointsThe Lemon Grove Cafe, a downtown Youngstown establishment where an Ohio senator was assaulted last week, is turning the proverbial lemon into lemonade.
