Slider Helps YOA Website Pack it In
July 18, 2011 | Recent WorkHow do you structure a website if your organization offers far too much in terms of primary services to fit neatly on a home page?
The Nimble Communicator
Timely words on public relations, content marketing, change management and other fine arts
Change Management Communications: 6 Imperatives for Success
March 15, 2011 | ViewpointsThese six guidelines will make it easier to maximize support for even the most dramatic changes.
Brochures Haul New Branding for Aim Companies
March 15, 2011 | Recent WorkNew brochures from the Aim companies point up the advantages they offer to transportation departments.
Communication Opportunities Emerge With Specifics on Healthcare Reform
June 30, 2010 | ViewpointsWhile this is a period of frustrating uncertainty for anyone involved with communicating about healthcare reform, it’s also a time of opportunity.
Promoters Cloak Bike Race in Green,Seek More Volunteers for July Event
June 28, 2010 |Promoters of the Tour of the Valley are unabashedly leveraging messages about cleaner air and a greener planet as they seek participants and volunteers.
News Value Blessed Men’s Rally PR
May 17, 2010 | Recent WorkOrganizers of the recent Men’s Rally in the Valley in downtown Youngstown used strategies and content that scored with the secular media.
Memo Banning ‘Newsspeak’ Signals Better Direction for Traditional Media
March 22, 2010 |A controversial memo reflects the scramble now under way in the traditional media world as bloggers and socia media gain popularity.
Disdain for Plain English Can Doom Promising Change Management Plans
March 14, 2010 | ViewpointsPoor communication at the outset of a challenging organizational change can ruin its chances for success.
With New Press, Vindy Looks Great; Now It’s Time to Lose the Scowl
March 8, 2010 | Media GlimpsesHopefully, in addition to the work required for its new press, the Vindicator will work hard to retool its public image. That can use some investment.
Ex-TV Reporter Clarifies Facts As Cafaro Company Spokesman
March 2, 2010 | Media GlimpsesWhen he joined Cafaro Company as director of corporate communications in early 2008, Joe Bell could not have imagined a week like the last one.
Is Forbes Becoming a Town Crier?
February 25, 2010 | Media GlimpsesOnce known solely for excellent financial writing, Forbes appears to be heading the way of the Town Crier.
Café Capitalizes on Interest Sparked by Attack on Senator
February 16, 2010 | ViewpointsThe Lemon Grove Cafe, a downtown Youngstown establishment where an Ohio senator was assaulted last week, is turning the proverbial lemon into lemonade.
J.D. Williams, Pilot Running for State Rep In Ohio’s 65th, Looks Like the Real Deal
January 21, 2010 | ViewpointsOhio State Rep hopeful J.D. Williams of Liberty is the kind of candidate we don’t see too often.
Adjustments at GM Plant Lend Insight For Surviving Downturn
January 7, 2010 | ViewpointsTuesday’s New York Times story about labor peace at a General Motors plant in Lordstown, Ohio, points up a silver lining of this recession: the promise of better days for survivors.
If You’re Consistently ‘Swamped,’ You Might Want to Raise Your Prices
November 23, 2009 | ViewpointsThere’s a risk involved in raising prices. But if you’re too “swamped” to be responsive, there may be greater risk in preserving the status quo.
Follow These Four Guidelines to Get More Opportunistic About Your Marketing
October 30, 2009 | ViewpointsToday’s limited budgets require us to achieve more with less. It’s a good time to be opportunistic about marketing.
Pecchia Comm Helps Whirlpool Manage Change
August 26, 2009 | Recent WorkWhirlpool has relied on Pecchia Comm to work on-site and remotely to develop and manage communications that support major changes.
