Do you receive impressive emails with links to articles by local professionals? Would you be as impressed if you knew the articles were bought from a content mill?
BP America adds a different and productive dimension to the old stand-by of buying an animal at a county fair 4-H auction.
The Mahoning Valley’s victory in the recent Walmart Fighting Hunger Together Challenge demonstrated the power of social media to get things done.
A new website helps the Youngstown Area Youth Soccer League communicate more effectively with players, coaches and parents – at substantially lower cost.
Trumbull County doctors recently packaged a news conference with carefully timed additional tactics to convey the ill effects of malpractice lawsuits.
Good deeds aren’t necessariliy newsworthy on their own. But with the right treatment, they can draw significant media interest — and reinforce a brand.
Jim Houck is glad to be back home in the Youngstown area, he says in his first blog post since joining Pecchia Communications.
How do you structure a website if your organization offers far too much in terms of primary services to fit neatly on a home page?
These six guidelines will make it easier to maximize support for even the most dramatic changes.
New brochures from the Aim companies point up the advantages they offer to transportation departments.
While this is a period of frustrating uncertainty for anyone involved with communicating about healthcare reform, it’s also a time of opportunity.
Promoters of the Tour of the Valley are unabashedly leveraging messages about cleaner air and a greener planet as they seek participants and volunteers.
Organizers of the recent Men’s Rally in the Valley in downtown Youngstown used strategies and content that scored with the secular media.
A controversial memo reflects the scramble now under way in the traditional media world as bloggers and socia media gain popularity.
Poor communication at the outset of a challenging organizational change can ruin its chances for success.
Hopefully, in addition to the work required for its new press, the Vindicator will work hard to retool its public image. That can use some investment.
When he joined Cafaro Company as director of corporate communications in early 2008, Joe Bell could not have imagined a week like the last one.
Once known solely for excellent financial writing, Forbes appears to be heading the way of the Town Crier.
The Lemon Grove Cafe, a downtown Youngstown establishment where an Ohio senator was assaulted last week, is turning the proverbial lemon into lemonade.
Ohio State Rep hopeful J.D. Williams of Liberty is the kind of candidate we don’t see too often.
