Tuesday’s New York Times story about labor peace at a General Motors plant in Lordstown, Ohio, points up a silver lining of this recession: the promise of better days for survivors.
There’s a risk involved in raising prices. But if you’re too “swamped” to be responsive, there may be greater risk in preserving the status quo.
Today’s limited budgets require us to achieve more with less. It’s a good time to be opportunistic about marketing.
Whirlpool has relied on Pecchia Comm to work on-site and remotely to develop and manage communications that support major changes.
