
Good Deeds News Coverage Can Still Reinforce a Brand
February 28, 2012 | Recent WorkGood deeds aren’t necessariliy newsworthy on their own. But with the right treatment, they can draw significant media interest — and reinforce a brand.

Good deeds aren’t necessariliy newsworthy on their own. But with the right treatment, they can draw significant media interest — and reinforce a brand.

How do you structure a website if your organization offers far too much in terms of primary services to fit neatly on a home page?

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Whirlpool has relied on Pecchia Comm to work on-site and remotely to develop and manage communications that support major changes.