3 Valuable Advantages to a ‘Nimble’ Video Production
November 20, 2017 | ViewpointsEmerging technology drives videos that offer lower cost, faster turnaround and a more authentic feel.
Viewpoints
Avoid 2 Common Website Development Pitfalls with 2 Common-Sense Strategies
November 20, 2017 | ViewpointsKelli Johnston explores two troubling issues and some common-sense solutions for success.
How Effective Q&As Bolster Rollouts of Major Changes
February 27, 2017 | ViewpointsA Q&A, often called an FAQ, provides effective support for a major or controversial change.
4 Keys to a Successful Case Study Program
August 23, 2016 | ViewpointsDan Pecchia offers these recommendations to launch a sustainable, efficient case study program and keep it on course.
5 Questions to Ask About Your Website
December 3, 2015 | ViewpointsHere’s Dan Pecchia’s take on five factors that determine whether a website needs an overhaul. High on the list: engaging content that conveys expertise.
Back to School: 4 Lessons for Pitching Media
September 28, 2015 | ViewpointsHere are four golden guidelines we like to follow when pitching stories to news media professionals. They’re not easy, but they bear fruit.
4 Considerations for Starting a Blog
July 28, 2015 | ViewpointsOne way to convey your expertise to those checking you out online is to have an effective, reliable blog. Here are four suggestions for getting a blog in place.
6 Communication Fails That Can Ruin a Project
April 16, 2015 | ViewpointsThese six communications mistakes can threaten even the most promising major business reorganizations. Top of the list: hiding or sugar-coating the truth.
Follow AP Style to Connect Well with Media
April 16, 2015 | ViewpointsA commitment to AP style is essential for those who want to build and sustain relationships with news media professionals.
Play Ball: Reaching the Majors on LinkedIn
April 16, 2015 | ViewpointsDon’t wallow in the minor leagues on America’s beloved professional networking pastime. Here’s how to inspire a call-up to the majors.
3 Heavyweight Myths of Media Relations
March 3, 2015 | ViewpointsAbsent genuine news value, these supposedly productive media relations strategies are worthless, Dan Pecchia writes in the Nimble Communicator.
3 ‘C-Words’ for Marketers Planning for 2015
December 17, 2014 | ViewpointsIf you’re involved in marketing and public relations, these words ought to loom large in your plans for 2015: content, collaboration and cost.
7 Reasons You Should Be a Publisher
September 17, 2014 | ViewpointsA good blog, magazine, newsletter or video series can be executed today at a fraction of yesterday’s cost. Here are seven reasons you should publish content.
Ignore the Naysayers: Tressel is a Championship Pick for YSU
June 19, 2014 | ViewpointsWe believe Jim Tressel’s proven ability to unite, lead and inspire people will restore a winning attitude to YSU and vault the university to new levels of success.
Successful Online Marketing Starts with Good Content
April 17, 2014 | ViewpointsIn any form of online marketing, quality content should be top priority. Thus spake Eric Hamilton at the Salem Area Chamber of Commerce recently.
Freebies, Creativity & Content: How Do You Land Business?
December 10, 2013 | ViewpointsIn the years ahead, organizations that do a good job with content marketing won’t need to rely so heavily on old-fashioned methods of acquiring and keeping customers.
Effective Marketing Pros Can Turn Even ‘Garbage’ Ideas Into Winners
November 6, 2013 | ViewpointsThe best marketers listen carefully to ideas and help transform them, when needed, into workable solutions. It can be difficult, but rewarding.
6 PR Skills That Can Be Honed Coaching T-Ball
July 3, 2013 | ViewpointsCoach Jim observes some striking similarities between his skills as a PR pro and those required to manage a T-Ball team.
Resolve Now to Improve Your Marketing & PR Efforts in 2013
December 27, 2012 | ViewpointsIf you influence the marketing and public relations efforts in your organization, take some time to consider these resolutions for the year ahead.
Lipstick on a Pig: How Some Gussy Up Content Mill Slop as Genuine Advice
December 27, 2012 | ViewpointsDo you receive impressive emails with links to articles by local professionals? Would you be as impressed if you knew the articles were bought from a content mill?
