There’s Only One Home, and I’m Glad to Work Here
January 3, 2012 | ViewpointsJim Houck is glad to be back home in the Youngstown area, he says in his first blog post since joining Pecchia Communications.
Viewpoints
Change Management Communications: 6 Imperatives for Success
March 15, 2011 | ViewpointsThese six guidelines will make it easier to maximize support for even the most dramatic changes.
Communication Opportunities Emerge With Specifics on Healthcare Reform
June 30, 2010 | ViewpointsWhile this is a period of frustrating uncertainty for anyone involved with communicating about healthcare reform, it’s also a time of opportunity.
Disdain for Plain English Can Doom Promising Change Management Plans
March 14, 2010 | ViewpointsPoor communication at the outset of a challenging organizational change can ruin its chances for success.
Café Capitalizes on Interest Sparked by Attack on Senator
February 16, 2010 | ViewpointsThe Lemon Grove Cafe, a downtown Youngstown establishment where an Ohio senator was assaulted last week, is turning the proverbial lemon into lemonade.
J.D. Williams, Pilot Running for State Rep In Ohio’s 65th, Looks Like the Real Deal
January 21, 2010 | ViewpointsOhio State Rep hopeful J.D. Williams of Liberty is the kind of candidate we don’t see too often.
Adjustments at GM Plant Lend Insight For Surviving Downturn
January 7, 2010 | ViewpointsTuesday’s New York Times story about labor peace at a General Motors plant in Lordstown, Ohio, points up a silver lining of this recession: the promise of better days for survivors.
If You’re Consistently ‘Swamped,’ You Might Want to Raise Your Prices
November 23, 2009 | ViewpointsThere’s a risk involved in raising prices. But if you’re too “swamped” to be responsive, there may be greater risk in preserving the status quo.
Follow These Four Guidelines to Get More Opportunistic About Your Marketing
October 30, 2009 | ViewpointsToday’s limited budgets require us to achieve more with less. It’s a good time to be opportunistic about marketing.
