6 PR Skills That Can Be Honed Coaching T-Ball
July 3, 2013 | ViewpointsCoach Jim observes some striking similarities between his skills as a PR pro and those required to manage a T-Ball team.
Viewpoints
Resolve Now to Improve Your Marketing & PR Efforts in 2013
December 27, 2012 | ViewpointsIf you influence the marketing and public relations efforts in your organization, take some time to consider these resolutions for the year ahead.
Lipstick on a Pig: How Some Gussy Up Content Mill Slop as Genuine Advice
December 27, 2012 | ViewpointsDo you receive impressive emails with links to articles by local professionals? Would you be as impressed if you knew the articles were bought from a content mill?
There’s Only One Home, and I’m Glad to Work Here
January 3, 2012 | ViewpointsJim Houck is glad to be back home in the Youngstown area, he says in his first blog post since joining Pecchia Communications.
Change Management Communications: 6 Imperatives for Success
March 15, 2011 | ViewpointsThese six guidelines will make it easier to maximize support for even the most dramatic changes.
Communication Opportunities Emerge With Specifics on Healthcare Reform
June 30, 2010 | ViewpointsWhile this is a period of frustrating uncertainty for anyone involved with communicating about healthcare reform, it’s also a time of opportunity.
Disdain for Plain English Can Doom Promising Change Management Plans
March 14, 2010 | ViewpointsPoor communication at the outset of a challenging organizational change can ruin its chances for success.
Café Capitalizes on Interest Sparked by Attack on Senator
February 16, 2010 | ViewpointsThe Lemon Grove Cafe, a downtown Youngstown establishment where an Ohio senator was assaulted last week, is turning the proverbial lemon into lemonade.
J.D. Williams, Pilot Running for State Rep In Ohio’s 65th, Looks Like the Real Deal
January 21, 2010 | ViewpointsOhio State Rep hopeful J.D. Williams of Liberty is the kind of candidate we don’t see too often.
Adjustments at GM Plant Lend Insight For Surviving Downturn
January 7, 2010 | ViewpointsTuesday’s New York Times story about labor peace at a General Motors plant in Lordstown, Ohio, points up a silver lining of this recession: the promise of better days for survivors.
If You’re Consistently ‘Swamped,’ You Might Want to Raise Your Prices
November 23, 2009 | ViewpointsThere’s a risk involved in raising prices. But if you’re too “swamped” to be responsive, there may be greater risk in preserving the status quo.
Follow These Four Guidelines to Get More Opportunistic About Your Marketing
October 30, 2009 | ViewpointsToday’s limited budgets require us to achieve more with less. It’s a good time to be opportunistic about marketing.
